Lenny Johnson calls the sound similar to a “stampede of horses.”
The co-owner of Starboard, an apparel store in the Prairie Hills Mall, has been a part of three Black Friday doorbuster sales pushes. Each one has been more interesting than the last, he said, as the mall doors open and customers flood in — some of them running — toward stores looking for deals.
“It is absolutely the craziest thing you will ever see,” Johnson said. “You can literally hear the feet.”
Dickinson’s population has practically doubled in the past five years and many who work in retail businesses said sales have improved during that span.
Dustin Monke 