‘Crossing’ into new territory: Oilfield entrepreneur enters restaurant business with new steakhouse

Seth Murphy knows next to nothing about running a restaurant.

But he knows what he likes: great food, a place he can both bring his family and conduct business, and a venue that can be used to give back to the community.

He wants The Crossing to provide all of that and more when it opens next summer.

The Dickinson oilfield entrepreneur said he isn’t letting the western North Dakota energy industry downturn keep him from diversifying his business ventures.

“Everyone says it’s a hard industry, and I’m sure it is,” Murphy said of the restaurant business. “But hard is a relative term. Not everybody deals with what we deal with by 5 a.m. every morning either.”

Murphy, the president of oilfield service company SM Fencing, said he wanted to start a business separate from the energy industry that would be able to provide an amenity to southwest North Dakota community.

He and his company believe they’ve found that opportunity with The Crossing, an 11,000 square foot steakhouse and bar under construction on north State Avenue near the Sierra Ridge apartment complex.

Kodee Gartner, the management director of Endeavor West — Murphy’s latest business entity that will function as the operations arm for The Crossing — said being a part of the team starting the restaurant has been rewarding in that they’ve been able to start with a blank canvas and move forward independently.

“What is our vision and how are we going to get there?” she said. “There is no blueprint. This is us sketching it out on a kitchen table, and trying to figure out what this is going to look like and how this is going to go. One of our biggest advantages is our team is deep in common sense.”

When complete, The Crossing will have two levels and ability to seat around 270 people.

Beyond that, Gartner said, The Crossing will have two private conference rooms able to provide space for everything from parties to board meetings, and another area she said can be called a “multi-use space.”

“We want The Crossing to be where people celebrate their life’s biggest moments,” Gartner said.

While the group’s main focus is to bring another dining opportunity to the area, it also hopes to use The Crossing as a philanthropic entity.

Gartner, who like Murphy is from the Killdeer area, was brought on board a little over a year ago and she was sold on The Crossing, in part, because of Murphy’s wish to conduct more philanthropic efforts.

“When I started on, what was appealing was he’s looking for a legacy impact,” she said. “… That’s part of the Crossing’s DNA is there will be social good woven into it.”

Gartner said The Crossing wants to be known as a gathering hotspot and the restaurant of choice for locals, both old and new, and be able to cater to changing social demographics.

“It isn’t a goal to build this to service the oilfield if and when it comes back,” Murphy said. “We’re building this to serve the locals that have been here that input good into the community. The agricultural segment is going to be a big part of what we play to.”

Ashley Lamphier, a business development specialist with Endeavor West, came to Dickinson from the Atlanta area through her friendship with Gartner. The two had worked together in the past, and after moving here, Lamphier said she fell in love with the area and her new company’s long-term plans, starting with The Crossing.

“I really see it as becoming almost a cornerstone of the community,” she said. “I think it’s going to be a big place where people can gather.”

As for the food, Murphy said he wants The Crossing to be as meat and potatoes as it gets, catering first to southwest North Dakotans and staying away from “fancier” entrees. A “simple menu” is planned.

They hope to have a general manager hired this week. That person will be charged with hiring around 30 employees, and running the day-to-day operations of The Crossing.

Murphy said he hopes to hire a manager he can trust to implement a strong work ethic while also being unafraid to try new things.

“None of us have restaurant experience,” Murphy said. “We know what we like. We purposefully didn’t bring anyone into the team that had restaurant experience because the way you’ve always done it is not always the right way. Just because it’s been done one way for 30 years doesn’t mean it can’t be done better.”

Theodore Roosevelt National Park gears up for a busy year

MEDORA — Theodore Roosevelt National Park’s top official believes it could be a big year for the western North Dakota people’s playground.

Planning is already underway for the National Park Service’s yearlong centennial celebration, and Park Superintendent Wendy Ross said TRNP is anticipating a sizable boost in visitors thanks to both centennial events and North Dakota Tourism’s nationwide marketing push that highlights the park.

“The centennial is just big,” Ross said.

The publicity push, featuring actor and Minot native Josh Duhamel, includes TV commercials filmed in the park’s South Unit near Medora last summer that are now beginning to air nationally.

“I’m very optimistic,” Ross said. “I think our summer is going to be amazing.”

Boosting visitors

Ross became acting superintendent in November 2014 following Valerie Naylor’s retirement. The “acting” label was dropped last July and she moved into the role permanently.

Her goal is to capture a larger audience and get visitors to the park who may have never been there, or even heard of it, before.

TRNP’s 2015 attendance figures show it had more than 586,000 counted visitors — an increase of about 26,000 people from 2014. However, Ross said those numbers may not be entirely accurate after park officials discovered some of its people counters hadn’t been working for weeks at a time. That glitch has been fixed, she said.

“I’m really concerned about capturing what we get in terms of visitation this year,” Ross said.

Interestingly, Ross said the park is noticing a small demographic shift in who frequents the area.

“We’re just seeing more foreign visitors,” she said. “… We see people who don’t traditionally go to national parks. They’re curious about what it’s all about.”

Ross said she’s looking for opportunities for the park to become relevant to what she calls a “curious generation” beginning to travel more

“The generation that didn’t travel to national parks as children,” she said. “That’s really our opportunity now with all this promotion.”

Being ranked as the No. 5 place in the world to see in 2016 by The New York Times may play into that too, she said.

Ross said park officials worked with the Times’ staff for the piece, so they knew it was coming. But they didn’t realize the park would rank so high on the list, or be mentioned alongside some more exotic locations.

“It’s been great positive press,” she said. “You couldn’t ask for anything better than to be on that list.”

Oil and tourism

Ross said summer tourism now hops back into the front seat of North Dakota’s economy after low oil prices hurt the state’s energy industry. However, the byproduct of low oil prices is lower gas prices low, which benefits the park with both in-state and out-of-state visitors.

“When that starts decreasing, in terms of price, tourism comes up and we see that everywhere, in all national parks,” Ross said.

She said the park’s North Unit, about 15 miles south of still-booming Oil Patch hub Watford City — where the population has increased from 1,600 to around 7,000 in the past five years — has become the park’s “new front door.”

“There are all these countries represented in Watford City that were never there before,” Ross said. “It’s our chance to be relevant to a new generation and a new group of people, to think about that.”

There are challenges up north, however.

The park is working to replace its North Unit Visitors Center, which is currently a collection of portable buildings. But a replacement may be a couple years away from reality, Ross said, because of budgetary concerns. Still, she’s trying to make the North Unit more of a priority.

“It used to be a sleepy backwater, real wilderness experience,” Ross said.

TRMF’s involved in NPS centennial

The Theodore Roosevelt Medora Foundation plans to play a role in the National Park Service Centennial as well, said Justin Fisk, the foundation’s marketing director.

The foundation is sending Roosevelt impersonator Joe Wiegand away from Medora for the entire month of June to travel the country doing presentations and performances to raise awareness about the park.

The Medora Musical will also “very, very likely” have the centennial central to its daily performance, Fisk said.

“They’re writing the show right now and it’s looking cool, and they’re looking for the best way to include the National Park Service Centennial in that,” he said. “It’s pretty exciting.”

Fisk said over the next month, more centennial tie-ins and plans will be finalized between the park service and the foundation.

“With the partnership, you can actually get a lot more done,” Ross said. “You can use community members and partners to fill in some of the nuts-and-bolts gaps, but you can also create those meaningful ties your communities.”

Dickinson hotels were half empty in 2015

Dickinson hotels were about half-full in 2015, according to year-end average data obtained by the Dickinson Convention and Visitors Bureau on Wednesday.

Terri Thiel, exective director of the Dickinson CVB, said hotels in Dickinson averaged about 48.2 percent occupancy during 2015, which is down from 71.5 percent occupancy in 2014.

Those numbers are a bit lower than average and close to 2005 figures — long before the oil boom hit the area and when Dickinson had nearly 800 less hotel rooms.

Thiel said the TownePlace Suites by Marriott in north Dickinson, the city’s newest hotel, plans to open Feb. 2.

Permanent fix: Richardton-Taylor school officials propose $15 million remodel

Brent Bautz walks out of his office at Richardton-Taylor High School and points to the ceiling.

There, the school superintendent shows where brick is cracked, displaced and appears to be pulling away from wooden beams, some of which have large cracks in them.

The school building that houses the district’s 130-plus junior high and high school students is 55 years old and, Bautz and others believe, needs to be replaced.

“A lot of people, they don’t realize when you walk down the hall and you see that stuff,” Bautz said. “When people come here most of the time, it’s just for games. Of course we always want everything to look nice. People say, ‘Oh there’s nothing wrong with the school, it looks fine.’ But foundationally, we have some issues.”

Bautz said Wednesday the school district is in the early stages of discussing a possible $15 million remodel of the existing school, which would include tearing down the south wing and reconstructing a two-level building in its place, and an almost complete overhaul of other parts of the building.

The project, which would require a bond issue, includes adding a multipurpose gym that could double as a cafeteria and commons area, a new band and choir room, a remodel of existing locker rooms, and a new secured entrance near administrative offices.

EAPC Architects Engineers, a Bismarck firm, recently finished a 40-page assessment of the building and described its issues in plain terms.

“In general, the high school buildings have significant structural and foundation deficiencies that include life safety concerns,” the firm wrote in its executive summary.

The report also found multiple areas of the school out of compliance with Occupational Safety and Health Administration and the Americans with Disabilities Act.

Duane Zent, Richardton-Taylor’s school board president and an area farmer, said the board believes the plan to tear down the south wing and build a new structure in its place is the most cost-effective way of ensuring the school’s future.

“The board feels like we need to build a new building because our building in such bad shape that to pour more money into it, it’s going to be an unending project and we’ll still have an old building at the end of the day,” Zent said.

Zent, who graduated from the school in 1976 when the building was just 15 years old, said he remembers hearing the school was meant to last 30 years.

“These old buildings are not designed for any of this,” he said.

Why the need

Despite the oil slowdown in western North Dakota, Richardton-Taylor’s enrollment remains up compared to five years ago and it’s still steadily growing with nearly 300 total students.

There are 134 kids in the 7-12 building, and 164 kids in grades K-6.

Preschoolers, kindergartners and first-graders are in the old St. Mary’s Catholic School building in Richardton, which is leased by the district for thousands of dollars a month, and second- through sixth-graders are in Taylor. The junior high and high school students are in Richardton.

After a remodel, fifth grade and up would likely be sent to the Richardton school with the rest of the kids going to Taylor, which would also have air system improvements through the use of grants funding and mills, Bautz said.

“With the Taylor facility, structurally it’s fine,” Bautz said.

Richardton Mayor Frank Kirschenheiter said he’s a proponent of the remodel because the school system is a big reason why people choose to live in and around the community. Richardton-Taylor has a history of success in both its academic and athletic programs — notably Student Congress, speech, one-act play and, of course, football and basketball.

“Before the oil boom, the only draw we had to get people to town was that school system,” Kirschenheiter said. “It’s a school system that’s as good as any in the state and we have to keep it that way.”

However, Bautz, the board and city leaders like Kirschenheiter aren’t sure how taxpayers will react to the remodel plans, especially in the wake of the oil slowdown and current low ag commodity prices.

Alongside the school project, the city of Richardton may be faced with a large street reconstruction project in the near future that would require special assessments.

Minor street work in the town of about 550 people started three years ago, Kirschenheiter said, when cost estimates were much higher. Now that it’s easier to find engineers and contractors to do the work, the city wants to push forward with projects.

Like the school, the city’s streets were completed in the 1960s. Kirschenheiter said they’ve only had one chip-and-seal project done since.

“We don’t want it to be a burden on our taxpayers,” Bautz said of the proposed school project. “And that’s what’s so frustrating about it.”

Bautz and Zent said the school wants to have its plans for the remodel in order before they’re present to the public. No discussion for the project outside of regular board meetings has been set.

“We want to make sure … when we start going out and talking to the public that these are the right numbers, this is what we’re looking at, this is what it’s going to do to your taxes and that it’s a doable thing,” Bautz said.

Kirschenheiter, who said his grandfather told him “I paid for the school to educate you,” said he has similar feelings now that he’s in that position.

“It obviously is in need of repair,” Kirschenheiter said. “It has outlived its useful life in my opinion. Something has to happen.”

Stockert a posterboy for US mental health reform

Mental health is an issue seldom talked about in our country in the wake of violence.

However, we had a mental health situation close to home make national headlines last week when Scott Stockert, a Dickinson man with a history of mental health issues, drove his pickup to Washington, D.C. with the alleged intention of kidnapping President Barack Obama’s dog, Bo.

He claimed to arresting officers that he was Jesus Christ and was planning to run for president.

The story went viral not only on The Press website, but on countless others throughout the world.

Millions got a good laugh out of it.

The comments section on our Facebook page were mostly humorous in nature. Yet only a handful of people brought up possible mental health concerns.

The situation wasn’t really something to laugh about.

Continue reading “Stockert a posterboy for US mental health reform”