Since I left journalism in October 2016, I’ve turned my sights on being a professional marketer. My wife always said I’d be a natural fit for sales and marketing and, wouldn’t you know it, she was right. After a brief stint working for the state of North Dakota, I’m now the marketing manager for Baker Boy, Inc., a family owned baked goods manufacturer in Dickinson, N.D.
It’s an amazing place where I work with outstanding and driven people determined to make the best products possible, including the innovative new Magic Ring Donuts — America’s only filled ring donut. A big part of my job, however, is promoting and building our brands, including The Donut Hole. With that, I’m diving headfirst into the world of writing articles about my work on LinkedIn.
LinkedIn has become a great place for my colleagues and I to share the work we’re doing to promote Baker Boy’s brands, products and commitments to our customers.
This week, I spent some time up in the Bakken oilfield working at an amazing convenience store that’ll soon become the largest location yet for Baker Boy’s licensed bakery case concept, The Donut Hole. Please check out my LinkedIn article to learn more about this great idea and how it’s working for C-store operators.